{"product_id":"game-analytics-maximizing-the-value-of-player-data-paperback","title":"Game Analytics: Maximizing the Value of Player Data - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMagy Seif El-Nasr\u003c\/b\u003e (Editor), \u003cb\u003eAnders Drachen\u003c\/b\u003e (Editor), \u003cb\u003eAlessandro Canossa\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDeveloping a successful game in today's market is a challenging endeavor. Thousands of titles are published yearly, all competing for players' time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGame Analytics - Maximizing the Value of Player Data\u003c\/i\u003e is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications.\u003c\/p\u003e\u003cp\u003eTopics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Key takeaways include: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle.\u003c\/li\u003e\n\u003cli\u003eIn-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management.\u003c\/li\u003e\n\u003cli\u003eContributions by leading researchers and experienced professionals from the industry, includingUbisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. \u003c\/li\u003e\n\u003cli\u003eInterviews with experienced industry professionals on how they use analytics to create hit games.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDeveloping a successful game in today's market is a challenging endeavor. Thousands of titles are published yearly, all competing for players' time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGame Analytics - Maximizing the Value of Player Data\u003c\/i\u003e is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications.\u003c\/p\u003e\u003cp\u003eTopics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eKey takeaways include: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle.\u003c\/li\u003e\n\u003cli\u003eIn-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management.\u003c\/li\u003e\n\u003cli\u003eContributions by leading researchers and experienced professionals from the industry, includingUbisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. \u003c\/li\u003e\n\u003cli\u003eInterviews with experienced industry professionals on how they use analytics to create hit games.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMagy Seif El-Nasr \u003c\/b\u003eis an Associate Professor in the Colleges of Computer and Information Sciences and Arts, Media and Design, and the Director of Game Educational Programs and Research at Northeastern University, and she also directs the Game User Experience and Design Research Lab. Dr. Seif El-Nasr earned her Ph.D. degree from Northwestern University in Computer Science. Magy's research focuses on enhancing game designs by developing tools and methods for evaluating and adapting game experiences. Her work is internationally known and cited in several game industry books, including \u003ci\u003eProgramming Believable Characters for Computer Games (Game Development Series) \u003c\/i\u003eand \u003ci\u003eReal-time Cinematography for Games . \u003c\/i\u003eIn addition, \u003ci\u003e \u003c\/i\u003eshe has received several best paper awards for her work. Magy worked collaboratively with\u003ci\u003e Electronic Arts, Bardel Entertainment\u003c\/i\u003e, and \u003ci\u003ePixel Ante.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnders Drachen \u003c\/b\u003eis a veteran Data Scientist, currently operating as Lead Game Analyst for Game Analytics (www.gameanalytics.com). He is also affiliated with the PLAIT Lab at Northeastern University (USA) and Aalborg University (Denmark) as an Associate Professor, and sometimes takes on independent consulting jobs. His work in the game industry as well as in data and game science is focused on game analytics, business intelligence for games, game data mining, game user experience, industry economics, business development and game user research. His research and professional work is carried out in collaboration with companies spanning the industry, from big publishers to indies. He writes about analytics for game development on \u003ci\u003eblog.gameanalytics.com\u003c\/i\u003e, and about game- and data science in general on \u003ci\u003ewww.andersdrachen.wordpress.com\u003c\/i\u003e. His writings can also be found on the pages of Game Developer Magazine and Gamasutra.com.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlessandro Canossa \u003c\/b\u003eis Associate Professor in the College of Arts, Media and Design at Northeastern University, he obtained a MA in Science of Communication from the University of Turin in 1999 and in 2009 he received his PhD from The Danish Design School and the Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation. His doctoral research was carried out in collaboration with \u003ci\u003eIO Interactive\u003c\/i\u003e, a \u003ci\u003eSquare Enix\u003c\/i\u003e game development studio, and it focused on user-centric design methods and approaches. His work has been commented on and used by companies such as \u003ci\u003eUbisoft\u003c\/i\u003e, \u003ci\u003eElectronic Arts\u003c\/i\u003e, \u003ci\u003eMicrosoft\u003c\/i\u003e, and \u003ci\u003eSquare Enix\u003c\/i\u003e. Within \u003ci\u003eSquare Enix\u003c\/i\u003e he maintains an ongoing collaboration with \u003ci\u003eIO Interactive\u003c\/i\u003e, \u003ci\u003eCrystal Dynamics\u003c\/i\u003e and \u003ci\u003eBeautiful Games Studio\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 800\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.63 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 23, 2016\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43157107966015,"sku":"9781447172246","price":194.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/KnlUBfuyQy9781447172246.webp?v=1776978167","url":"https:\/\/dhlswag.com\/products\/game-analytics-maximizing-the-value-of-player-data-paperback","provider":"BBB","version":"1.0","type":"link"}