{"product_id":"gamification-marketing-for-dummies-paperback","title":"Gamification Marketing for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eZarrar Chishti\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGrow your customer base with games \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In \u003ci\u003eGamification Marketing For Dummies\u003c\/i\u003e, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.\u003c\/p\u003e \u003cp\u003eGames are fun  That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse games to increase customer engagement and marketing results\u003c\/li\u003e \u003cli\u003eLearn how to choose or commission the right games for your market\u003c\/li\u003e \u003cli\u003ePlan and execute a successful gamification strategy\u003c\/li\u003e \u003cli\u003eLearn from data generated inside your game for valuable market insights\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eApply game concepts to a marketing plan\u003c\/li\u003e \u003cli\u003eDevelop and launch your first gamification campaign\u003c\/li\u003e \u003cli\u003eAnalyze your data to build marketing strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eBoost your marketing with a gamification strategy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEveryone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play! This friendly guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated. Whether you're a start-up business or an established leader in your market, you'll find great ideas and valuable help to develop and implement gamification marketing. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGetting why gamification works\u003c\/li\u003e \u003cli\u003eRewarding your customers\u003c\/li\u003e \u003cli\u003eUnderstanding game development lingo\u003c\/li\u003e \u003cli\u003eCollecting and analyzing data from your game\u003c\/li\u003e \u003cli\u003eInterpreting consumer behavior\u003c\/li\u003e \u003cli\u003eTrying different types of games\u003c\/li\u003e \u003cli\u003eWorking with game developers\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eZarrar Chishti\u003c\/b\u003e is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42692875845695,"sku":"9781119663973","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/c686595ff1a7a193a88eaf1c227370e4.webp?v=1764996933","url":"https:\/\/dhlswag.com\/products\/gamification-marketing-for-dummies-paperback","provider":"BBB","version":"1.0","type":"link"}