by Cele Otnes (Editor), Richard F. Beltramini (Editor)
Gift Giving brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.
Number of Pages: 250
Dimensions: 0.57 x 9 x 6 IN
Publication Date: January 01, 1996