{"product_id":"global-content-strategy-a-primer-paperback","title":"Global Content Strategy: A Primer - Paperback","description":"\u003cp\u003eby \u003cb\u003eVal Swisher\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhen you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. \u003c\/p\u003e\u003cp\u003eBecause of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGlobal Content Strategy: A Primer\u003c\/i\u003e gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVal Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 100\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42712455053375,"sku":"9781937434403","price":40.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/561939f48f1be2b387a154d2e916d534.webp?v=1765061802","url":"https:\/\/dhlswag.com\/products\/global-content-strategy-a-primer-paperback","provider":"BBB","version":"1.0","type":"link"}