{"product_id":"global-marketing-strategy-practice-and-cases-paperback","title":"Global Marketing: Strategy, Practice, and Cases - Paperback","description":"\u003cp\u003eby \u003cb\u003eIlan Alon\u003c\/b\u003e (Author), \u003cb\u003eEugene Jaffe\u003c\/b\u003e (Author), \u003cb\u003eChristiane Prange\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGlobal Marketing, \u003c\/em\u003e \u003ci\u003e3\u003csup\u003erd\u003c\/sup\u003e edition\u003c\/i\u003e, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eCoverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA shift toward greater consideration of services marketing as more companies move away from manufacturing; \u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eA shift from developed markets to emerging markets with more dynamic environments;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eChapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eNew material on sustainability, ethics, and corporate social responsibility-key values for any modern business; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eShort and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eCovering key topics not found in competing books, \u003ci\u003eGlobal Marketing\u003c\/i\u003e will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIlan Alon\u003c\/strong\u003e is a Professor of Strategy and International Marketing at the University of Agder, Norway. He is Editor in Chief of \u003cem\u003eInternational Journal of Emerging Markets\u003c\/em\u003e and \u003cem\u003eEuropean Journal of International Management\u003c\/em\u003e. The author of several books, he has taught at top business schools globally and consulted in marketing and international business for multinational corporations and government organizations.\u003c\/p\u003e\u003cp\u003eEugene Jaffe is Emeritus Professor at the Graduate School of Business Administration, Bar-Ilan University, Israel. He has spent sabbaticals as a Visiting Professor in the United States, Denmark, and Mexico. Many of his professional articles have been published in first-tier journals such as \u003cem\u003eJournal of Marketing Research\u003c\/em\u003e, \u003cem\u003eJournal of World Business\u003c\/em\u003e, \u003cem\u003eInternational Business Review\u003c\/em\u003e, \u003cem\u003eInternational Marketing Review\u003c\/em\u003e, \u003cem\u003eJournal of Business Ethics\u003c\/em\u003e, and \u003cem\u003eLong Range Planning\u003c\/em\u003e. He is listed as one of the authors of the Most Influential Articles Published in Management International Review during 1993-2007. He is a past president of the European International Business Academy.\u003c\/p\u003e\u003cp\u003eChristiane Prange is a Professor of Global Strategy at Tongji University, China. She has been a Visiting Professor at top international business schools and has consulted multinational companies on internationalization strategies, global innovation management, and corporate agility. She has published five books and several journal articles.\u003c\/p\u003e\u003cp\u003eDonata Vianelli is a full professor at the University of Trieste, Italy, where she teaches International Marketing and Business Management. Since 2013 she has been Visiting Professor at the University of Northern Colorado, USA. She has authored six books and has published in a range of international journals. She researches global distribution, entry strategies, and cross-cultural consumer behavior with a focus on Europe, United States, and Asia.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 666\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.34 x 10 x 8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 17, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42729284993087,"sku":"9780367196097","price":200.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/ad71af7a69edd4da3582ba0421d4ca0d.webp?v=1765121639","url":"https:\/\/dhlswag.com\/products\/global-marketing-strategy-practice-and-cases-paperback","provider":"BBB","version":"1.0","type":"link"}