{"product_id":"graphics-on-the-move-dynamic-branding-hardcover","title":"Graphics on the Move - Dynamic Branding - Hardcover","description":"\u003cp\u003eby \u003cb\u003eShaoqiang Wang\u003c\/b\u003e (Editor), \u003cb\u003eAnton Jiahao Tan\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eIn the information explosion age, where there\u003cbr\u003eis a shift from static\u003cbr\u003eprinted information to digital media, designs that can convey information\u003cbr\u003efaster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor.\u003cbr\u003eAs a result, graphic\u003cbr\u003edesigners are increasingly including animation in their work to enhance their\u003cbr\u003estorytelling, making it more functional on the one hand and livelier on the\u003cbr\u003eother, increasing interest by appealing to people's emotions and desire to be\u003cbr\u003eentertained. This book showcases the current state of motion graphics in light\u003cbr\u003eof new media such as touch, mobile, outdoor and\u003cbr\u003edigital video media. Divided into three chapters, it first posits how a\u003cbr\u003e\"rethinking\" of motion graphics is essential in the context of new media to\u003cbr\u003eensure that graphic design remains dynamic and able to engage people in both an\u003cbr\u003eappealing and informative way. The second chapter consists of exclusive interviews\u003cbr\u003ewith animation designers who discuss the nature of contemporary animated\u003cbr\u003egraphics and their work, while the final chapter includes selected projects\u003cbr\u003efrom across the world. Featuring the newest ideas and work of the world's most\u003cbr\u003eadvanced designers, the book is a valuable source of inspiration and\u003cbr\u003einformation for professional graphic designers and students.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eWang Shaoqiang\u003c\/b\u003e is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.\u003c\/p\u003e\u003cb\u003eAnton Jiahao Tan\u003c\/b\u003e is a translator and editor. He graduated from the School of Foreign Studies, South China Normal University in 2012, and since then has collaborated on the publication of many graphic design books. He has co-planned and co-edited some of our successful graphic design titles such as Eat \u0026amp; Go 2, Typography for Screen: Type in Motion, and Responsive Logos: Designing for the Digital World. He also serves as the executive editor of the internationally prestigious Asia-Pacific Design yearbook.\u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.02 x 9.69 x 7.56 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 15, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42725177294911,"sku":"9788419220554","price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/adfebd2939ecf0955cfdf8c21428a33e.webp?v=1765105487","url":"https:\/\/dhlswag.com\/products\/graphics-on-the-move-dynamic-branding-hardcover","provider":"BBB","version":"1.0","type":"link"}