{"product_id":"green-marketing-perspectives-effective-messaging-for-sustainable-practices-hardcover","title":"Green Marketing Perspectives: Effective Messaging for Sustainable Practices - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSonu Dua\u003c\/b\u003e (Editor), \u003cb\u003eSakshi Dua\u003c\/b\u003e (Editor), \u003cb\u003ePawanpreet Kaur\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. \u003cem\u003eGreen Marketing Perspectives\u003c\/em\u003e delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.\u003c\/p\u003e \u003cp\u003eCovering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSonu Dua\u003c\/strong\u003e, Associate Professor, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSakshi Dua\u003c\/strong\u003e, Associate Professor, Lovely Professional University, Punjab, India\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePawanpreet Kaur\u003c\/strong\u003e, Associate Professor \u0026amp; Head, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 344\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 29, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43157035974719,"sku":"9781836087731","price":225.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/nS_fWmlUoO9781836087731.webp?v=1776977499","url":"https:\/\/dhlswag.com\/products\/green-marketing-perspectives-effective-messaging-for-sustainable-practices-hardcover","provider":"BBB","version":"1.0","type":"link"}