{"product_id":"head-in-the-game-paperback","title":"Head in the Game - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrandon Sneed\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Brandon Sneed has pulled off something extraordinary...\u003ci\u003eHead in The Game\u003c\/i\u003e is a graceful story about a revolution in sports and, ultimately, what it means to be a human being. A stunning work of narrative non-fiction.\"\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite already being at the top of the gene pool, athletes can actually become better. But the next frontier for sports training doesn't rest with the body--it's in the mind. Steph Curry, Kerri Walsh Jennings, Russell Wilson, and dozens of other elite athletes are hooking their brains to computers and using cutting-edge technology to measure every aspect of their performance. The results are \"life-changing.\"\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eHead in the Game\u003c\/em\u003e, Brandon Sneed takes us on a mesmerizing tour of this new frontier in performance enhancement and the dynamic people at its forefront: from the director of high performance at Red Bull to the former Nike executive who began his own cognitive engineering company; the drug addict who built sensory deprivation chambers that are now in high demand by top athletes to paradigm-shattering neuroscientists and many more.\u003c\/p\u003e\u003cp\u003eSneed reveals how mental engineering is dramatically altering the gazillion-dollar and ever-expanding sports business, fans' perceptions, and how teams and owners analyze athletes. \u003cem\u003eHead in the Game\u003c\/em\u003e brings a new level of understanding to what is possible for our world's elite athletes--and all of us.\u003c\/p\u003e--Jeff Pearlman, former senior writer at Sports Illustrated and New York Times bestselling author of \u003ci\u003eGunslinger, Showtime, Sweetness, and Boys Will Be Boys\u003c\/i\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite already being at the top of the gene pool, athletes can actually become better. But the next frontier for sports training doesn't rest with the body--it's in the mind. Steph Curry, Kerri Walsh Jennings, Russell Wilson, and dozens of other elite athletes are hooking their brains to computers and using cutting-edge technology to measure every aspect of their performance. The results are \"life-changing.\"\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eHead in the Game\u003c\/em\u003e, Brandon Sneed takes us on a mesmerizing tour of this new frontier in performance enhancement and the dynamic people at its forefront: from the director of high performance at Red Bull to the former Nike executive who began his own cognitive engineering company; the drug addict who built sensory deprivation chambers that are now in high demand by top athletes to paradigm-shattering neuroscientists and many more.\u003c\/p\u003e\u003cp\u003eSneed reveals how mental engineering is dramatically altering the gazillion-dollar and ever-expanding sports business, fans' perceptions, and how teams and owners analyze athletes. \u003cem\u003eHead in the Game\u003c\/em\u003e brings a new level of understanding to what is possible for our world's elite athletes--and all of us.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8 x 5.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 03, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42691614146623,"sku":"9780062455949","price":22.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/49aee8a337b1921a30f8520a7d29c256.webp?v=1764992658","url":"https:\/\/dhlswag.com\/products\/head-in-the-game-paperback","provider":"BBB","version":"1.0","type":"link"}