by Neeraj Kaushik (Author)
Hospital and Clinic marketing ideas is outcome of two decades of experience of Neeraj Kaushik in healthcare marketing. This book is simplified for doctors and contains marketing and clinic promotion tips in the most easiest way. This book contains various simple strategies to understand hospital business. It is very helpful in changing the basic attitude of doctors from clinician to CEO of your organization. This book explains what is to be done to promote hospitals and clinic services and tells about different kinds of marketing tools and techniques available to communicate to the target audience. This book will help you in understanding nine P's of healthcare service marketing devised by the author. The book tells you what to do and what not to do to promote your practice. Doctors are taught clinical skills in the medical schools but they know very little about the marketing tools available to promote health care services. This book gives an insight into the marketing tricks which are crucial for the success of a hospital and clinic.