{"product_id":"how-not-to-suck-at-marketing-paperback","title":"How Not to Suck At Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eJeff Perkins\u003c\/b\u003e (Author), \u003cb\u003eKatherine Guntner\u003c\/b\u003e (Editor), \u003cb\u003eTelia Garner\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLet's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut you don't have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today's ever-changing marketing landscape. Focusing on essential skills for modern marketers, \u003cem\u003eHow Not to Suck at Marketing\u003c\/em\u003e prepares you to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a focused marketing program that drives results\u003c\/li\u003e\n\u003cli\u003eCollaborate effectively with the key stakeholders\u003c\/li\u003e\n\u003cli\u003eAssemble a high-performing marketing team\u003c\/li\u003e\n\u003cli\u003eDefine and nurture your company (and personal) brand\u003c\/li\u003e\n\u003cli\u003eBuild a focused career and find the right job for you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDigital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 214\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42727860600895,"sku":"9781945783159","price":22.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/14af59952ec144d110cc779f5624c71d.webp?v=1765116370","url":"https:\/\/dhlswag.com\/products\/how-not-to-suck-at-marketing-paperback","provider":"BBB","version":"1.0","type":"link"}