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How To Hire & Manage Market Research Agencies - Paperback

How To Hire & Manage Market Research Agencies - Paperback

9780615271149
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by Kathryn Korostoff (Author)

This book is for people who are actual buyers and users of custom Market Research (MR); those who hire and manage MR agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.

Number of Pages: 122
Dimensions: 0.26 x 10 x 7.01 IN
Publication Date: February 20, 2009