{"product_id":"hyperconsumption-corporate-marketing-vs-the-planet-paperback","title":"Hyperconsumption: Corporate Marketing vs. the Planet - Paperback","description":"\u003cp\u003eby \u003cb\u003eGerard Hastings\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. \u003c\/p\u003e\u003cp\u003eThe corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers.\u003c\/p\u003e\u003cp\u003eProfessionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGerard Hastings\u003c\/strong\u003e is Professor Emeritus at Stirling University, UK. For the last four decades, he has studied the damaging impacts that commercial marketing has on our health and wellbeing, publishing his findings widely in both academic and non-academic outlets. He is a sought-after keynote speaker, and his work has attracted both the attention of the media and the ire of some multinationals. He continues to act as an expert witness in litigation against the corporate sector in the UK and overseas.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 138\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 07, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42727694172223,"sku":"9781032214641","price":95.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/851315571aeb9dd29175af13e9f0d8ff.webp?v=1765115806","url":"https:\/\/dhlswag.com\/products\/hyperconsumption-corporate-marketing-vs-the-planet-paperback","provider":"BBB","version":"1.0","type":"link"}