by Melanie R. Varin (Author)
Have you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition?
If so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits - for their customers and their organization!
In Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, author Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application.
By reading this book, you will understand:
- The four critical elements necessary for strong GTM alignment
- The steps needed to put those elements in place
- The magnitude of benefits you and your teams are likely to enjoy because of great alignment
Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success is a how-to book that benefits all GTM team members, especially business leaders who recognize the need for change and are willing to make alignment a reality!