by Damon Friedman (Author)
Creating Awareness Is Not Enough
Drawing upon historical movements and movement theory, interviews with the executive leadership of today's most exciting global nonprofits, real world experience leading humanitarian operations, and a career as a decorated Special Ops officer in the United States military, in Igniting Movements author Damon Friedman provides a model for building effective movements, inspiring people to come together under a singular vision to make the world a better place.
Hope, drive, and faith is not alone enough to spark a global movement. Visionary leadership, a shared cohesive ideology, effective organizational structure, and powerful strategic messaging--these are the "Four Pillars" around which effective movements are built and real positive change is made.
Front Jacket
People who want to change the world often form nonprofits without realizing that this is only a means to an end. Real change comes from movements, informal groups of people and organizations pursuing a common cause. Nonprofit organizations can further movements, but they are not themselves movements. Movements are made up of people working together under a shared sense of purpose. Movements need leaders, but leaders are not the movement, either. The job of leaders and founders is to inspire like-minded people to come together to create change. Movements need visionary leadership, a driving ideology, strong organizational structure, and effective strategic messaging that can bring like-minded people together to pursue a specific vision for a better world. Igniting Movements provides a framework and methodology for doing just that, and empowers people to change the world for the better.