{"product_id":"introducing-multimodality-paperback","title":"Introducing Multimodality - Paperback","description":"\u003cp\u003eby \u003cb\u003eCarey Jewitt\u003c\/b\u003e (Author), \u003cb\u003eJeff Bezemer\u003c\/b\u003e (Author), \u003cb\u003eKay O'Halloran\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eformulating research questions\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ecollecting research materials\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eassessing and developing methods of transcription\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003econsidering the ethical dimensions of multimodal research.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eA self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, \u003ci\u003eIntroducing Multimodality \u003c\/i\u003eis an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com\/cw\/jewitt and the Routledge Language and Communication Portal.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCarey Jewitt is Professor of Technology and Learning at University College London, Institute of Education. She has authored\/edited a number of books on multimodality, including The Routledge Handbook of Multimodal Analysis (2009\/2014), Technology, Literacy and Learning: A Multimodal Approach (2008), Urban English Classrooms: Multimodal Teaching and Learning (2005), with Gunther Kress and colleagues, and The Rhetorics of the Science Classroom: A Multimodal Approach (2001), with Gunther Kress and colleagues.\u003cbr\u003eJeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at University College London, Institute of Education. He is co-author of Multimodality, Learning and Communication (with Gunther Kress, 2015).\u003cbr\u003eKay O'Halloran is Associate Professor of Communication Studies at Curtin University, Western Australia. Her publications include Multimodal Analysis Image (2012), Multimodal Studies: Exploring Issues and Domains (2011), Mathematical Discourse: Language, Symbolism and Visual Images (2005) and Multimodal Discourse Analysis (2004).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.6 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42736879173695,"sku":"9780415639262","price":103.01,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/60109222fba9e5c06692200fa1dfd8e8.webp?v=1765148156","url":"https:\/\/dhlswag.com\/products\/introducing-multimodality-paperback","provider":"BBB","version":"1.0","type":"link"}