by Heena Jagdishkumar Pandhi (Author)
Micro economics looks at the behaviors of individual people and companies within the economy. It is the consumer whose demand is driving force behind the prices and production of particular goods or services. Micro economics deals with an individual firm or a company in the present economy. It deals with relationship between individual units of economy. Consumer behavior is essential in micro economics. The basic principle of micro economics is "Theory of the firm". Micro economics touches the factors of Demand, Supply, Price and Performance of particular commodity in the market.
Author Biography
Dr. Heena J. Pandhi (M.Com., M.Ed., Ph.D.) has teaching experience of 7 years.She conducted a research and completed her Doctor of Philosophy (Ph.D.) in faculty of Education on the subject of Reflective Teaching. She has published 5 research papers. Presently, she is working as Principal in Silver Bells Institute of Commerce, Bhavnagar.