{"product_id":"lead-generation-for-dummies-paperback","title":"Lead Generation For Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eDayna Rothman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to get your message heard above the online noise\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is \"hot\". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy\u003c\/li\u003e \u003cli\u003eTechniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events\u003c\/li\u003e \u003cli\u003eThis book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls\u003c\/li\u003e \u003cli\u003eProvides steps you can follow to create your own personalized lead generation plan\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eLead Generation For Dummies\u003c\/i\u003e is the extra edge you need to compete in today's technologically enhanced marketplace.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn to: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a lead generation plan\u003c\/li\u003e \u003cli\u003eWork with both inbound and outbound marketing\u003c\/li\u003e \u003cli\u003eNurture your leads and track ROI on your campaigns\u003c\/li\u003e \u003cli\u003eUse lead scoring and know when a lead is hot\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe comprehensive guide to mastering lead generation in today's complex market\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the competitive world of the web, lead generation is key. If you've been trying to wrap your head around concepts like PPC, organic SEO, blogging, content marketing, and lead generation metrics, but can't seem to get it right, this book is the guide you need to get started and stay on the path to effective lead generation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBegin your journey -- discover the elements of lead generation, as well as how to define your leads and lead generation goals\u003c\/li\u003e \u003cli\u003eConnect your inbound efforts -- explore content marketing, blogging, social media, your website, and SEO as lead generation methods\u003c\/li\u003e \u003cli\u003eGet down with outbound -- find out how to reach out and connect with potential leads via email, PPC ads, content syndication, and more\u003c\/li\u003e \u003cli\u003eMeasure your efforts -- dig into the nitty gritty of lead generation with the metrics used to measure success\u003c\/li\u003e \u003cli\u003eTactics and tips -- find out what pitfalls to avoid, lead generation experts to keep an eye on, and additional tactics for lead generation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn overview of lead-generation techniques\u003c\/li\u003e \u003cli\u003eTips on building lead-generation teams\u003c\/li\u003e \u003cli\u003eTricks for website usability and design\u003c\/li\u003e \u003cli\u003eBest practices for form design and calls to action\u003c\/li\u003e \u003cli\u003eDetails on SEO, blogging, social media, and more\u003c\/li\u003e \u003cli\u003eTechniques to maximize e-mail marketing success\u003c\/li\u003e \u003cli\u003eContent marketing and event marketing tips and tricks\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDayna Rothman\u003c\/b\u003e is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42691770744895,"sku":"9781118816172","price":32.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/7f23c1d67d62d6f48855fe5421550b14.webp?v=1764993163","url":"https:\/\/dhlswag.com\/products\/lead-generation-for-dummies-paperback","provider":"BBB","version":"1.0","type":"link"}