{"product_id":"longview-hardcover","title":"Longview - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDennis P. Weber\u003c\/b\u003e (Author), \u003cb\u003eKaren Dennis\u003c\/b\u003e (Author), \u003cb\u003eSue Maxey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFrom his command post in a downtown Kansas City skyscraper, the nation's foremost lumberman, R.A. Long, received the devastating report from his company's timber scouts in 1918: his sources for raw material were nearly exhausted. The once-lush pine and oak forests of the Mississippi Delta had been stripped clean and converted into farmland. Now, his Long-Bell Lumber Company was at a crossroads. The timber baron put the question to a vote by his board of directors: disband or build the world's largest lumber mill somewhere else? This group of middle-aged men looked upon R.A. Long as a father figure and a proverbial King Midas, able to turn wood into gold. Their decision was easy: they wholeheartedly endorsed the plan to build. And their vision became the Longview story, combining social engineering, modern marketing, and a whole lot of money into a 20th-century urban success story.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 130\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 17, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42715845296191,"sku":"9781531664848","price":41.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/c40beb0610b6a37020f4ad8a688be54b.webp?v=1765072859","url":"https:\/\/dhlswag.com\/products\/longview-hardcover","provider":"BBB","version":"1.0","type":"link"}