by Marco P. Giorgi (Author)
The North Vietnamese communists, under the leadership of Ho Chi Minh had a sophisticated media and propaganda strategy. Through the historical method, this paper describes and analyzes how the United States lost the war for American public opinion to the North Vietnamese. Realizing they were not likely to win on the field of battle against American forces, the North Vietnamese communists opened up a new front on American soil. The weapons were propaganda and agitation, with the soldiers being American citizens fighting a propaganda war for Vietnam who supported a world of communism. The anti-war movement undermined public support for the Vietnam War through the mass media, the alternative press, and protests. This work examines connections between the U.S. anti-war movement and communist organizations and recommends courses of action the United States should take to win the war for public opinion in the future.