{"product_id":"lucian-bernhard-hardcover","title":"Lucian Bernhard - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLucian Bernhard\u003c\/b\u003e (Artist), \u003cb\u003eChristopher Long\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe definitive account of German graphic designer Bernhard, who is heralded as the father of the \u003ci\u003esachplakat\u003c\/i\u003e, or \"object poster\" \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe German artist and designer Lucian Bernhard (1883-1972) was one of the great pioneers of graphic design. In a career spanning nearly five decades across Berlin and New York, Bernhard laid the basis for a new language of form and communication. His brilliant posters, advertisements, book designs and typefaces forged the look of the 20th century and continue to inspire his successors in the 21st.\u003cbr\u003e\u003ci\u003eLucian Bernhard\u003c\/i\u003e is the first volume dedicated to the rigorous exploration of Bernhard's legacy. Lavishly illustrated, the book features five chapters that chart the evolution of his life and career, from \"changeling\" to \"advocate\" to \"adman.\" Acclaimed design historian Christopher Long guides the reader on this journey, revealing new truths and exploding old myths along the way. Rounding out this biographical account are plates showcasing select typefaces, books, magazines and pamphlets designed by Bernhard.\u003cbr\u003e\u003cb\u003eChristopher Long\u003c\/b\u003e is a professor and chair of history\/theory in the School of Architecture at the University of Texas at Austin.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.18 x 11.26 x 9.61 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 12, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42725053300799,"sku":"9788074374135","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/280706c7607f51eb4fa8f673b7b9fae9.webp?v=1765104967","url":"https:\/\/dhlswag.com\/products\/lucian-bernhard-hardcover","provider":"BBB","version":"1.0","type":"link"}