{"product_id":"making-ads-pay-timeless-tips-for-successful-copywriting-paperback","title":"Making Ads Pay: Timeless Tips for Successful Copywriting - Paperback","description":"\u003cp\u003eby \u003cb\u003eJohn Caples\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 258\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 13, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42714273841215,"sku":"9781607965664","price":19.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/564b3cb424e9da1b4b8d00e6b737f367.webp?v=1765067606","url":"https:\/\/dhlswag.com\/products\/making-ads-pay-timeless-tips-for-successful-copywriting-paperback","provider":"BBB","version":"1.0","type":"link"}