{"product_id":"managing-foreigness-maximizing-benefits-minimizing-obstacles-across-borders-paperback","title":"Managing Foreigness: maximizing benefits, minimizing obstacles across borders - Paperback","description":"\u003cp\u003eby \u003cb\u003eLidiya Asenova Daskalova\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eManaging Foreignness - is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. - examines the strategies suggested by the two main theories focusing on the liability of foreignness - the resource-based view and the institutional theory. - goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. - outlines the steps which multinational companies' managers could undertake in order to counter the problems related to their foreignness in a particular context. - focuses on the benefits of foreignness that international companies' managers could use to compete successfully in a certain foreign for them market. - presents practical advice for such managers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 126\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 21, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42742328721471,"sku":"9781975910051","price":38.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/06b756f93a4af46aea48f12fcdf1f1df.webp?v=1765163409","url":"https:\/\/dhlswag.com\/products\/managing-foreigness-maximizing-benefits-minimizing-obstacles-across-borders-paperback","provider":"BBB","version":"1.0","type":"link"}