{"product_id":"marketing-5-0-paperback","title":"Marketing 5.0 - Paperback","description":"\u003cp\u003eby \u003cb\u003ePhilip Kotler\u003c\/b\u003e (Author), \u003cb\u003eHermawan Kartajaya\u003c\/b\u003e (With), \u003cb\u003eIwan Setiawan\u003c\/b\u003e (Screenplay by)\u003c\/p\u003e\u003cp\u003eIn Marketing 5.0, the celebrated promoter of the \"Four P's of Marketing,\" Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.6 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 04, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42728095514687,"sku":"9788418709876","price":40.12,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/085e4854c256ee2ce2b584cb67c91465.webp?v=1765117245","url":"https:\/\/dhlswag.com\/products\/marketing-5-0-paperback","provider":"BBB","version":"1.0","type":"link"}