{"product_id":"marketing-myopia-paperback","title":"Marketing Myopia - Paperback","description":"\u003cp\u003eby \u003cb\u003eTheodore Levitt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMarketing Myopia\u003c\/i\u003e, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eTheodore Levitt\u003c\/b\u003e was an influential scholar and former editor of \u003ci\u003eHarvard Business Review\u003c\/i\u003e whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including \u003ci\u003eInnovation in Marketing\u003c\/i\u003e and \u003ci\u003eThe Marketing Imagination\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 104\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 6.45 x 4.34 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 16, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42691638788159,"sku":"9781422126011","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/6a2d55cb40ff0d607654ee0845407d3b.webp?v=1764992741","url":"https:\/\/dhlswag.com\/products\/marketing-myopia-paperback","provider":"BBB","version":"1.0","type":"link"}