{"product_id":"marketing-plans-a-complete-guide-in-pictures-paperback","title":"Marketing Plans: A Complete Guide in Pictures - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMalcolm McDonald\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAn imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. \u003c\/p\u003e\u003cp\u003eSuccessful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach \u003c\/p\u003e \u003cp\u003eIn order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.\u003c\/p\u003e \u003cp\u003eUsing black and white cartoons and graphics packed with ideas and examples, \u003ci\u003eMarketing Plans: A Complete Guide in Pictures\u003c\/i\u003e is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.\u003c\/p\u003e \u003cp\u003eThis book is based on the international bestseller \u003ci\u003eMarketing Plans: How to Prepare Them, How to Use Them\u003c\/i\u003e by Malcolm McDonald and Hugh Wilson (Wiley).\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMalcolm McDonald\u003c\/strong\u003e was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ten consultants in the UK.?He is now Emeritus Professor at Cranfield University School of Management where, until recently, he was Professor of Marketing and Deputy Director.?Formerly Marketing Director of Canada Dry, he is Chairman of six companies and works with many of the operating boards of the world's biggest multinationals on every continent. He is the author of over 40 books, many of which have been translated into several foreign languages and has published hundreds of articles and papers.\u003cbr\u003eAlthough retiring from his teaching role, Malcolm continues to research and teach at Cranfield and other universities around the world and to promote himself via speaking engagements, visiting lectures, and consultancy. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeter Morris\u003c\/strong\u003e NDD, ATD, illustrator and designer of educational and training material, head of design and manger of the Media Service Unit, University of Sussex. Co-founder and studio manage of Business Training, producer of corporate videos, co-author of \u003cem\u003eFinance for Small Businesses\u003c\/em\u003e, \u003cem\u003eTotal Quality Management, Selling Products and Services\u003c\/em\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 05, 2012\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43156189020223,"sku":"9781119943136","price":44.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/dG-0bpW4ZY9781119943136.webp?v=1776970106","url":"https:\/\/dhlswag.com\/products\/marketing-plans-a-complete-guide-in-pictures-paperback","provider":"BBB","version":"1.0","type":"link"}