by Mark W. Schaefer (Author)
Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.
Number of Pages: 320
Dimensions: 0.88 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: February 01, 2019