{"product_id":"marketing-strategy-for-the-creative-and-cultural-industries-paperback","title":"Marketing Strategy for the Creative and Cultural Industries - Paperback","description":"\u003cp\u003eby \u003cb\u003eBonita Kolb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDeveloping and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.\u003c\/p\u003e\u003cp\u003eThe author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: \u003c\/p\u003e\u003cp\u003e- taking a strategic approach to developing marketing plans;\u003c\/p\u003e\u003cp\u003e- bringing together strategic planning, market research, goal setting, and marketing theory and practice;\u003c\/p\u003e\u003cp\u003e- explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.\u003c\/p\u003e\u003cp\u003eWith a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonita M. Kolb\u003c\/strong\u003e is Professor Emeritus of Business at Lycoming College, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 324\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 17, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42729228632127,"sku":"9780367419776","price":120.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/8810feeda6e41ff25e3c516757ea7bad.webp?v=1765121433","url":"https:\/\/dhlswag.com\/products\/marketing-strategy-for-the-creative-and-cultural-industries-paperback","provider":"BBB","version":"1.0","type":"link"}