{"product_id":"marketing-strategy-revised-paperback","title":"Marketing Strategy (Revised) - Paperback","description":"\u003cp\u003eby \u003cb\u003eSteven P. Schnaars\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on \"everyday low pricing\" versus hi-low promotional pricing\"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDr. Steven R Schnaars,  Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of \u003ci\u003eMegamistakes\u003c\/i\u003e ( Free Press) and \u003ci\u003eManaging Imitation Strategies\u003c\/i\u003e (Free Press). He lives in Huntington, New York\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 9.18 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 17, 1997\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42737191288895,"sku":"9780684831916","price":48.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5f285e8dd7e112eb461c7af47e5beefc.webp?v=1765149127","url":"https:\/\/dhlswag.com\/products\/marketing-strategy-revised-paperback","provider":"BBB","version":"1.0","type":"link"}