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Marketing to Pharmacists: Understanding Their Role and Influence - Paperback

Marketing to Pharmacists: Understanding Their Role and Influence - Paperback

9780789010094
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by Benjamin F. Banahan (Author)

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, qualit

Number of Pages: 164
Dimensions: 0.35 x 9 x 6 IN
Publication Date: March 01, 2000