{"product_id":"marketing-your-librarys-electronic-resources-second-edition-a-how-to-do-it-manual-for-librarians-paperback","title":"Marketing Your Library's Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians - Paperback","description":"\u003cp\u003eby \u003cb\u003eMarie R. Kennedy\u003c\/b\u003e (Author), \u003cb\u003eCheryl Laguardia\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes\u003c\/p\u003e \u003cul\u003e \u003cli\u003eseven complete programs from both public and academic libraries;\u003c\/li\u003e \u003cli\u003ean examination of the e-resource life cycle;\u003c\/li\u003e \u003cli\u003ecutting edge guidance on COUNTER usage reports and other web analytics;\u003c\/li\u003e \u003cli\u003eadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;\u003c\/li\u003e \u003cli\u003ea step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and\u003c\/li\u003e \u003cli\u003enumerous examples of well-executed plans and outcomes.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 11 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 18, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42726912262207,"sku":"9781783302673","price":140.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/ce086872983341d0db3cad585f8b1361.webp?v=1765112808","url":"https:\/\/dhlswag.com\/products\/marketing-your-librarys-electronic-resources-second-edition-a-how-to-do-it-manual-for-librarians-paperback","provider":"BBB","version":"1.0","type":"link"}