by B. Joseph II Pine (Author), James H. Gilmore (Author), Gilmore (Author)
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
Number of Pages: 240
Dimensions: 0.89 x 9.44 x 6.42 IN
Publication Date: February 01, 2000