{"product_id":"master-media-relations-the-complete-guide-to-getting-better-press-coverage-paperback","title":"Master Media Relations: The Complete Guide To Getting Better Press Coverage - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDonna Giancontieri\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eMaster Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.\u003c\/p\u003e\u003cp\u003e Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to handle media interviews \u003c\/li\u003e\n\u003cli\u003eHow to derail negative publicity \u003c\/li\u003e\n\u003cli\u003eHow to manage public information in a crisis situation \u003c\/li\u003e\n\u003cli\u003eHow to craft a story idea to promote an agenda or project \u003c\/li\u003e\n\u003cli\u003eHow to build a relationship with reporters \u003c\/li\u003e\n\u003cli\u003eHow to counteract errors and misquotes \u003c\/li\u003e\n\u003cli\u003eHow to prepare for televised interviews and photos \u003c\/li\u003e\n\u003cli\u003eHow to write effective press releases and take quality news photos\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 140\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 01, 2008\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43159565303871,"sku":"9781440109034","price":18.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/Kzf8dmhvlL9781440109034.webp?v=1776999739","url":"https:\/\/dhlswag.com\/products\/master-media-relations-the-complete-guide-to-getting-better-press-coverage-paperback","provider":"BBB","version":"1.0","type":"link"}