{"product_id":"media-and-formal-cause-paperback","title":"Media and Formal Cause - Paperback","description":"\u003cp\u003eby \u003cb\u003eMarshall McLuhan\u003c\/b\u003e (Author), \u003cb\u003eEric McLuhan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReviews\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNo one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in\u003ci\u003e Media and Formal Cause\u003c\/i\u003e, no one reveals understanding of \u003ci\u003eformal \u003c\/i\u003ecause in the digital environment better than McLuhan's prot g  son, Eric. In the foreword, Lance Strate writes that M. McLuhan's \u003ci\u003eUnderstanding Media\u003c\/i\u003e was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, \u003ci\u003eMedia and Formal Cause\u003c\/i\u003e is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. This\u003ci\u003e small \u003c\/i\u003evolume proffers a \u003ci\u003elarge \u003c\/i\u003eunderstanding of this \u003ci\u003eform\u003c\/i\u003eative, previously mysterious level of invisible creation. Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to\u003ci\u003e ye olde clich \u003c\/i\u003e, \"like father, like son\". While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think.\u003cbr\u003e-Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of\u003ci\u003e Fast Media\/Media Fast\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eMedia and Formal Cause\u003c\/i\u003e Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? Read on, and you shall find out.\u003cbr\u003e-David Rothenberg, Professor of Philosophy and Music, New Jersey Institute of Technology; author of \u003ci\u003eWhy Birds Sing\u003c\/i\u003e and\u003ci\u003e Thousand Mile Song\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eLike his mentor, Gilbert Keith Chesterton, Marshall McLuhan was often accused of indulging in mere paradox. But \u003ci\u003eMedia and Formal Cause \u003c\/i\u003edemonstrates the profound understanding that underlies the work of both Chesterton and McLuhan, the understanding that we live in a paradoxical world. Both McLuhan and Chesterton attempted to jar readers loose from what Cardinal Newman called \"paper logic\" into a recognition of the total situation in which we find ourselves. This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were.\u003cbr\u003e-Philip Marchand, author, \u003ci\u003eMarshall McLuhan: The Medium and the Messenger\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eA sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future.\u003cbr\u003e-Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of \u003ci\u003eDigital McLuhan\u003c\/i\u003e, and of\u003ci\u003e New New Media\u003c\/i\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 05, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42737895505983,"sku":"9780983274704","price":24.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/3d4d41f5a75a8de17606957577c75ffb.webp?v=1765151459","url":"https:\/\/dhlswag.com\/products\/media-and-formal-cause-paperback","provider":"BBB","version":"1.0","type":"link"}