by Ronald D. Geskey Jr (Author), Ronald D. Geskey Sr (Author)
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.
Number of Pages: 154
Dimensions: 0.33 x 10 x 7.99 IN
Publication Date: January 24, 2015