by Don Spector (Author)
Mad Men. Don Spector didn't just watch them on television. He was one of them. Starting in a Madison Avenue ad agency in the '60's, he actually lived the life captured in the TV show. In "Memories of a Mad Man" he shares with us an unforgettable era filled with humor, brilliance, wonderful heroes and big, bad villains. The funny and fascinating stories he tells uncover the reality of the ad world behind the show. - What was it like dealing with celebrities of the era? - How did the advent of computers spoil one of the greatest boondoggles that Mad Men-and Mad Women-enjoyed? - The Three Martini Lunch. True or false? - What's the real truth about truth in advertising? The book answers these and many more intriguing questions in this unique look into a unique profession.
Author Biography
Starting as a copywriter in a Madison Avenue advertising agency in the '60s, Don Spector is a genuine Mad Man. Creating advertising for the agency's high-profile accounts like Smirnoff Vodka, Tareyton cigarettes and Q-Tips, he began his ascent up the creative ladder. His commercials and print ads for clients like Xerox, the AT&T Yellow Pages and Jaguar caught the attention of BBDO executives who brought him to Los Angeles where he was ultimately named Vice President/Creative Director of BBDO/West. After moving to Foote Cone Belding/Los Angeles, he eventually started his own agency where he served clients of all stripes. In his career, the advertising he created for clients like ARCO, Absolut Vodka, Bristol-Myers and S.C. Johnson won numerous awards. But, more importantly, it helped to generate millions of dollars in sales.