by Denison Hatch (Author)
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Number of Pages: 532
Dimensions: 1.55 x 11.28 x 8.82 IN
Illustrated: Yes
Publication Date: April 30, 1997