by Kelly Lucente (Author)
What is "brand" and why should anyone care?
The idea of branding began as a simple solution for a person to know their cattle from the neighbor's. Today it's about evoking an emotion so strong that a customer wants to buy from you versus anyone else in your space. This book helps distill down the pieces necessary to create that one-of-a-kind, gotta-have-it brand.
Number of Pages: 336
Dimensions: 0.7 x 8.5 x 5.5 IN
Publication Date: February 01, 2016