{"product_id":"ms-612-retail-management-paperback","title":"MS-612 Retail Management - Paperback","description":"\u003cp\u003eby \u003cb\u003eSachin Dhamija\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e MS-612 Retail Management\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Block 1 - An Overview of Retailing Environment\u003c\/p\u003e\u003cp\u003e Introduction to Retailing\u003c\/p\u003e\u003cp\u003e Evolution of Retail Environment\u003c\/p\u003e\u003cp\u003e Formats of Retailing\u003c\/p\u003e\u003cp\u003e Block 2 - Retail Planning and Development\u003c\/p\u003e\u003cp\u003e Understanding the Retail Customer\u003c\/p\u003e\u003cp\u003e Marketing Research for Retailing\u003c\/p\u003e\u003cp\u003e Strategic Retail Planning Process\u003c\/p\u003e\u003cp\u003e Locational Decisions\u003c\/p\u003e\u003cp\u003e Growth Strategies\u003c\/p\u003e\u003cp\u003e Block 3 - Retail Mix\u003c\/p\u003e\u003cp\u003e Product Merchandise\u003c\/p\u003e\u003cp\u003e Pricing\u003c\/p\u003e\u003cp\u003e Promotion and Communication Mix\u003c\/p\u003e\u003cp\u003e Atmospherics\u003c\/p\u003e\u003cp\u003e Block 4 - Retail Operations\u003c\/p\u003e\u003cp\u003e Sourcing\u003c\/p\u003e\u003cp\u003e Financial Management Issues in Retailing\u003c\/p\u003e\u003cp\u003e Organisation Structure and Management of Human Resources\u003c\/p\u003e\u003cp\u003e CRM - Customer Relationship Marketing\u003c\/p\u003e\u003cp\u003e Monitoring and Controlling Retail Operations\u003c\/p\u003e\u003cp\u003e Block 5 - Issues Impacting Retail Business in India\u003c\/p\u003e\u003cp\u003e Legal and Security Issues in Retail\u003c\/p\u003e\u003cp\u003e Ethical Dimensions\u003c\/p\u003e\u003cp\u003e Technology in Retailing\u003c\/p\u003e\u003cp\u003e Non Store Retailing\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Total-25, Solved-8, Unsolved-17\u003c\/p\u003e\u003cp\u003e June (2008-2019)\u003c\/p\u003e\u003cp\u003e December (2007-2019)\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 290\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 11, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42719457607743,"sku":"9789381066423","price":31.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/597df839cd8959c9c24d449c59466af1.webp?v=1765085694","url":"https:\/\/dhlswag.com\/products\/ms-612-retail-management-paperback","provider":"BBB","version":"1.0","type":"link"}