{"product_id":"multimodality-and-identity-paperback","title":"Multimodality and Identity - Paperback","description":"\u003cp\u003eby \u003cb\u003eTheo Van Leeuwen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.\u003c\/p\u003e\u003cp\u003eCombining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.\u003c\/p\u003e\u003cp\u003eProviding an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTheo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include \u003ci\u003eMultimodal Discourse\u003c\/i\u003e: \u003ci\u003eThe Modes\u003c\/i\u003e \u003ci\u003eand Media of Contemporary Communication\u003c\/i\u003e (with Gunther Kress); \u003ci\u003eSpeech, Music, Sound\u003c\/i\u003e; \u003ci\u003eIntroducing Social Semiotics\u003c\/i\u003e, \u003cem\u003eDiscourse and Practice: New Tools for Critical Discourse Analysis\u003c\/em\u003e; and \u003ci\u003eReading Images\u003c\/i\u003e (with Gunther Kress).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.2 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42743923703871,"sku":"9780815349051","price":112.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/9989b360a32044cada967d29de37dbc9.webp?v=1765166442","url":"https:\/\/dhlswag.com\/products\/multimodality-and-identity-paperback","provider":"BBB","version":"1.0","type":"link"}