{"product_id":"my-life-in-advertising-and-scientific-advertising-paperback","title":"My Life in Advertising and Scientific Advertising - Paperback","description":"\u003cp\u003eby \u003cb\u003eClaude Hopkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.01 x 5.91 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 1966\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42737838587967,"sku":"9780844231013","price":21.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/87e4d24e8c9e70a5c3ec68a5555d071f.webp?v=1765151259","url":"https:\/\/dhlswag.com\/products\/my-life-in-advertising-and-scientific-advertising-paperback","provider":"BBB","version":"1.0","type":"link"}