{"product_id":"neuromarketing-practical-insights-for-improving-customer-engagement-paperback","title":"Neuromarketing: Practical Insights for Improving Customer Engagement - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKatie Hart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eNeuromarketing\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by expert trainer \u003cb\u003eKatie Hart\u003c\/b\u003e, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply neuroscience principles to improve attention, memory and decision-making outcomes\u003cbr\u003e- Implement sensory and emotional cues that strengthen brand recall and campaign resonance\u003cbr\u003e- Analyze, test and refine creative ideas using behavioural insight\u003cbr\u003e- Optimize messaging and targeting by understanding the unconscious drivers of consumer choice\u003cbr\u003e- Use real-world examples to build your credibility and apply techniques across industries \u003cp\u003e\u003c\/p\u003eWith detailed chapters, practical models and insights backed by real brand research, \u003cb\u003e\u003ci\u003eNeuromarketing\u003c\/i\u003e\u003c\/b\u003e equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eneuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKatie Hart \u003c\/b\u003eis an international speaker, trainer and researcher who has been working in the field of neuromarketing for 15 years. Based in Cambridge, UK, she runs her own neuromarketing insights, training and consultancy business, Katie Hart Ltd., delivering impactful training and research to companies including Unilever, Lloyds Banking and Honda. She is the Customer Insights tutor for the Cambridge Marketing College and delivers webinars, podcasts and training on behalf of the Chartered Institute of Marketing (CIM) including the 'Neuromarketing Masterclass' which she developed on their behalf.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2026\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43157130215487,"sku":"9781398622777","price":64.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/tplq3Vd_1V9781398622777.webp?v=1776978376","url":"https:\/\/dhlswag.com\/products\/neuromarketing-practical-insights-for-improving-customer-engagement-paperback","provider":"BBB","version":"1.0","type":"link"}