by Richard C. Ling (Author), Walter E. Goddard (Author)
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business.
Author Biography
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
Number of Pages: 176
Dimensions: 0.7 x 9.14 x 6.4 IN
Publication Date: September 01, 1989