by Alan R. Raucher (Author)
Having gained fame and success in business, Paul G. Hoffman went on to become involved in a wide range of public concerns. In this new and revealing biography Alan R. Raucher provides the first assessment of Hoffman's entire career, beginning with his rise to the presidency of Studebaker and his success in applying progressive management to lift it from bankruptcy to profitability. A firm believer in the automobile, Hoffman became known as a sales genius, as a promoter of the new human relations
Author Biography
Alan R. Raucher is an associate professor of history at Wayne State University.
Number of Pages: 224
Dimensions: 0.52 x 9 x 6 IN
Publication Date: July 15, 2014