by Irving L. Janis (Author), Unknown (Author)
General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume.
Number of Pages: 346
Dimensions: 0.94 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: October 21, 1982