{"product_id":"persuasive-messages-paperback","title":"Persuasive Messages - Paperback","description":"\u003cp\u003eby \u003cb\u003eWilliam Benoit\u003c\/b\u003e (Author), \u003cb\u003ePamela Benoit\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDesigned to help students become more successful persuaders, \u003ci\u003ePersuasive Messages\u003c\/i\u003e offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application\u003c\/li\u003e \u003cli\u003eOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages\u003c\/li\u003e \u003cli\u003eCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cli\u003eTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics\u003c\/li\u003e \u003cli\u003eLecturer resources available at www.blackwellpublishing.com\/benoit\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003ci\u003ePersuasive Messages\u003c\/i\u003e is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages. This model, so often neglected in other texts on persuasion, places a special emphasis on audiences, and how they react to, or process, persuasive messages. \u003c\/p\u003e\u003cp\u003eThe book is split into four accessible parts: Key concepts, sources, and the relationship between attitudes and behavior; the Elaboration Likelihood Model; and the nature of ethics in persuasion\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cbr\u003e  \u003cli\u003eDesigning effective persuasive messages, including refining purpose and message, and understanding and dealing with hostile and multiple audiences\u003c\/li\u003e \u003cbr\u003e  \u003cli\u003eTheories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cbr\u003e  \u003cli\u003eCritical consumers of persuasive messages, discussing persuasion in advertising and in politics.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eWith its balance between theory and practice, the book works diligently to relate these concepts to the reader through diverse examples. \u003ci\u003ePersuasive Messages\u003c\/i\u003e makes it clear how students, as persuaders, can use the ideas from this book in the messages they create to achieve their goals.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eWilliam L. Benoit\u003c\/b\u003e is Professor of Communication at the University of Missouri-Columbia and editor of the journal \u003ci\u003eCommunication Studies\u003c\/i\u003e. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePamela J. Benoit\u003c\/b\u003e is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.84 x 9.72 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 14, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42731722178623,"sku":"9781405158213","price":170.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/0d2354e12f3de8d4b58a2790154ec0c8.webp?v=1765129870","url":"https:\/\/dhlswag.com\/products\/persuasive-messages-paperback","provider":"BBB","version":"1.0","type":"link"}