by Mark J. Greeven (Author), George S. Yip (Author), Wei Wei (Author)
Author Biography
Mark J. Greeven is Professor of Innovation and Strategy at IMD Business School in Lausanne and coauthor of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi, and LeEco.
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage: From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine.
Wei Wei is Founder and CEO of the Shanghai-based consulting firm GSL Innovation.
Number of Pages: 216
Dimensions: 0.49 x 9 x 6 IN
Publication Date: May 09, 2023