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PR for Humans: How business leaders tell powerful stories - Paperback

PR for Humans: How business leaders tell powerful stories - Paperback

9781788600552
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by Mike Sergeant (Author)

Discover the essential principles of leadership communication.
In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and 'strategies' and embrace more powerful human storytelling.

Number of Pages: 194
Dimensions: 0.41 x 8.5 x 5.5 IN
Publication Date: April 18, 2019