{"product_id":"product-management-managing-existing-products-paperback","title":"Product Management: Managing Existing Products - Paperback","description":"\u003cp\u003eby \u003cb\u003eAsomi Ithia\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnce a product is in market, new adventures with fresh opportunities and challenges start. \u003cstrong\u003e\u003cem\u003eProduct Management: Managing Existing Products \u003c\/em\u003e\u003c\/strong\u003eis designed to equip you with the tools and insights you need to understand your current context and make decisions for moving your product forward. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eProduct Management: Managing Existing Products\u003c\/em\u003e\u003c\/strong\u003e begins with questions, about existing products, that product people need to be able to answer. It then goes through activities for creating a cadence for developing, optimising and executing strategies to move existing products forward - including objective setting, strategic roadmaps, iterative delivery and much more. \u003c\/p\u003e\u003cp\u003eThis is 1 of 4 books in the \u003cstrong\u003e\u003cem\u003eProduct Management Series\u003c\/em\u003e\u003c\/strong\u003e. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 28, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42710446669887,"sku":"9781838592738","price":29.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/e0074adb0207521485abd7edbdbb114e.webp?v=1765054945","url":"https:\/\/dhlswag.com\/products\/product-management-managing-existing-products-paperback","provider":"BBB","version":"1.0","type":"link"}