{"product_id":"product-managers-fieldguide-paperback","title":"Product Manager's Fieldguide - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLinda Gorchels\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe ideal companion to the author's bestselling \u003ci\u003eThe Product Manager's Handbook\u003c\/i\u003e, \u003ci\u003eThe Product Manager's Field Guide \u003c\/i\u003eexpands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe first all-in-one guide to the techniques and tools of today's top product managers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLinda Gorchels's bestselling \u003ci\u003eThe Product Manager's Handbook \u003c\/i\u003e introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in \u003ci\u003eThe Product Manager's Field Guide\u003c\/i\u003e, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Product Manager's Field Guide\u003c\/i\u003e tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace. Look to it for: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWide-ranging exercises and self-assessments for developing and rating your skills and competencies \u003c\/li\u003e\n\u003cli\u003eTools and action steps for using your skills to enhance customer satisfaction and competitive position \u003c\/li\u003e\n\u003cli\u003eThe five competencies of a top-performing product manager--and ways to practice and incorporate them into your daily routine \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eToday's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! \u003ci\u003eThe Product Manager's Field Guide \u003c\/i\u003e is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLinda Gorchels \u003c\/b\u003e has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling\u003ci\u003e The Product Manager's Handbook\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 10.5 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2003\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43156611530815,"sku":"9780071410595","price":44.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/XNdrwmvZ4w9780071410595.webp?v=1776973703","url":"https:\/\/dhlswag.com\/products\/product-managers-fieldguide-paperback","provider":"BBB","version":"1.0","type":"link"}