{"product_id":"program-or-be-programmed-eleven-commands-for-the-ai-future-paperback","title":"Program or Be Programmed: Eleven Commands for the AI Future - Paperback","description":"\u003cp\u003eby \u003cb\u003eDouglas Rushkoff\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA deep dive into one of this century's most potent questions: do we direct technology, or do we let ourselves be directed by it?\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis compact new edition of a paradigmatic text packs a big and actionable punch. Updated with a new section on the unique challenges posed by AI, \u003cem\u003eProgram or Be Programmed\u003c\/em\u003e presents a spirited, accessible poetics of new media. On these pages (and screens), Rushkoff picks up where Marshall McLuhan left off, helping readers recognize programming as the new literacy of the digital age.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe debate over whether the internet is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it's here; it's everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? \"Choose the former,\" writes Rushkoff, \"and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.\" In eleven \"commands,\" Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, \u003cstrong\u003eDouglas Rushkoff\u003c\/strong\u003e has written a dozen best-selling books on media and society, including \u003cem\u003eCyberia\u003c\/em\u003e, \u003cem\u003eMedia Virus\u003c\/em\u003e, \u003cem\u003eCoercion\u003c\/em\u003e (winner of the Marshall McLuhan Award), \u003cem\u003eGet Back in the Box\u003c\/em\u003e, and \u003cem\u003eLife Inc\u003c\/em\u003e. He has made the PBS \"Frontline\" documentaries \u003cem\u003eDigital Nation\u003c\/em\u003e, \u003cem\u003eThe Persuaders\u003c\/em\u003e, and \u003cem\u003eMerchants of Cool\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003eA columnist for \u003cem\u003eThe Daily Beast\u003c\/em\u003e and \u003cem\u003eArthur Magazine\u003c\/em\u003e, his articles have been regularly published in \u003cem\u003eThe New York Times\u003c\/em\u003e and \u003cem\u003eDiscover\u003c\/em\u003e, among many other publications. His radio commentaries air on NPR and WFMU, his opeds appear in the New York \u003cem\u003eTimes\u003c\/em\u003e, and he is a familiar face on television, from ABC News to The Colbert Report.\u003c\/p\u003e \u003cp\u003eRushkoff has taught at New York University and the New School, played keyboards for the industrial band PsychicTV, directed for theater and film, and worked as a stage fight choreographer. He lives in New York State with his wife, Barbara, and daughter Mamie.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 8 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42725236867135,"sku":"9781682194355","price":23.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/d8bda6b76535ffd1e1ec1acb48b35883.webp?v=1765105747","url":"https:\/\/dhlswag.com\/products\/program-or-be-programmed-eleven-commands-for-the-ai-future-paperback","provider":"BBB","version":"1.0","type":"link"}